The history of development of CRM system at AEON Vietnam
Abstract
In the current economic period is growing, so in the business process, customer retention is an important issue of businesses. Starting from objective reality, businesses also need to have the formation and development of a CRM system. The article "The formation and development of CRM system at AEON Vietnam" aims to research, evaluate and propose solutions to improve customer relationship management at AEON's service system, one of the largest foreign retail supermarkets in Vietnam.
How to Cite This Article
Nguyen Hoang Tien, Pham Thi Diem, Pham Van On, Vu Tuan Anh, Nguyen Van Dat, Than Van Hai, Bui Quang Tam (2021). The history of development of CRM system at AEON Vietnam. International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 2(4), 737-743.