Customer care and customer relationship maintenance at Ministop, FamilyMart and CoopSmile in Vietnam
Abstract
Ministop, FamilyMart, CoopSimle are convenience stores operating in the retail sector. In a fiercely competitive environment, competitors in the same industry are always ready to use competitive forms of price and service quality to attract customers. The author has conducted research on the history and characteristics of the CRM system at Ministop, FamilyMart, CoopSmile; compare the strengths and weaknesses of these CRM systems to promote and exploit the strengths and at the same time overcome the weaknesses in order to upgrade the CRM system towards effectively serving the business strategies of Ministop, FamilyMart, CoopSmile.
How to Cite This Article
Nguyen Hoang Tien, Pham Thi Diem, Nguyen Thanh Vu, Ho Tien Dung, Bui Xuan Bien, Phan Minh Duc, Nguyen Van Dat (2021). Customer care and customer relationship maintenance at Ministop, FamilyMart and CoopSmile in Vietnam. International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 2(4), 744-751.