This study aims to highlight the problem of the formation and development of CRM system in Thien Hoa. The research topic is studied from documents on CRM system and analyzed the process of formation and development of CRM, to see that the benefits of CRM change over time. Analyze which CRM system is suitable for Thien Hoa and which benefits for Thien Hoa. When using CRM has brought Thien Hoa increased revenue when applying CRM no. Through the analysis of CRM system at Thien Hoa, it is necessary to determine the research method and research purpose to manage customer relationships more effectively because customers are the factors that bring profits to businesses. This topic is very practical to study. For successful research, it is necessary to clearly define how the research is done, where the research process begins and which methods to apply to that process step to produce correct and practical results. Research on customer satisfaction is a very important job and should be done regularly to have solutions to strengthen relationships, create closeness, stick with customers, better understand about customer satisfaction. customer needs to improve the competitiveness of your business with competitors. Therefore, investment in effective CRM software will continue to grow in the future. CRM brings high efficiency to businesses in managing warehouses and retail points, in order to help businesses save costs, especially CRM software is easy to use, free support and unlimited time. time and features of use. Thus, businesses will be able to access the leading customer information management software in the market without spending extra money on hardware or software. So, it can be said that customers are the key for every business to survive and develop. In front of many choices, customers will choose the electronics store that brings them the most benefits and meets the needs of customers the most. From the above practice, the topic "The formation and development of CRM system in Thien Hoa" is studied to offer some solutions to develop CRM system to confront challenges and opportunities in the future business of Thien Hoa electronics supermarket.