Abstract

This study aims to introduce the formation and development of CRM system at Dien May Xanh. This is a new topic that young people are interested in learning. This study has selected a number of references related to Dien May Xanh to be able to collect analytical data and predict customer care steps. The research results show that the Dien May Xanh system can capture many advantages and see the disadvantages to avoid of the CRM system. It is possible to promote the advantages of the CRM system and overcome the disadvantages by measures such as promotions, gift giving to customers. Besides the formation and development of the CRM system at Dien May Xanh, which is growing, there are also difficulties in human resources and finance of enterprises. Since then, this study has come up with solutions that can help the CRM system at Dien May Xanh become better and better.