Abstract

This study aims to introduce the formation and development of MEGA MARKET CRM system. In today's market economy, the role of information management of businesses as well as customer information plays a very important role for the survival of businesses. When the needs of customers are increasingly diverse and rapidly changing, it is necessary to have a good information management system in order to take advantage of opportunities to attract customers, and at the same time to build good customer relationships. and expand markets and diversify products. Competition and customer acquisition are the most important thing in business. Managers need to have their own strategies and advantages to do that. CRM system model is the best customer information system to manage and manage business operations, attract customers, expand the market, profit and reputation. The CRM model responds to the changes that businesses are facing related to customers, markets, data storage technology, marketing functions.