Abstract

The two main hubs of the first industrial revolution were agriculture and textiles. This is where the intersection of fashion and economics begins (Industrial Revolution 1.0). The fashion industry is a segment of business that has become increasingly diverse and high-budgeted over the years. 
The paper reviews the social and ecological aspects of clothing fashion, current barriers, and forecasts. Particular emphasis is placed on the challenges of achieving a balance between the profitability of the fashion industry and the observance of environmental norms. 
The rise of “fast fashion” has transformed the global clothing industry. Although Georgia does not have a strong fashion sector, its clothing market remains important. This article discusses the impact of clothing costs on the Georgian economy, focusing on consumer behavior and market trends.
The research methodology is a bibliographic analysis of world sources, a quantitative study conducted by the authors to examine the preferences of the Georgian population with the variability of the fashion industry. 
We have also used the Denton-Cholet method to turn annual data into quarterly intervals, which reinforces economic analysis.
We have selected “fast fashion” as the focus of the study. The reason for selecting this focus is the current main challenge, as it is within the framework of “fast fashion” that non-friendly clothing is made in harmful ways for the environment, the price and quality of which are quite low. In quantitative research, the sampling volume was determined by G. Based on the methodology developed by Cochran.