Abstract

The global surge of the Fourth Industrial Revolution (Industry 4.0) has accelerated the transformation of the digital economy and led to the emergence of shared economic models and the shift from traditional commerce to e-commerce. As a result, the supply chain has become increasingly complex to meet the diverse needs of consumers. Logistics plays a vital role in ensuring the seamless and continuous flow of goods and commercial activities. E-commerce logistics, in particular, has emerged as an inevitable trend and a vital link in the modern supply chain. However, due to the novelty of the field, the automation of logistics processes, along with the involvement of multiple parties, various technical the novelty of automating logistics operations, along with the involvement of multiple parties, various potential technical issues (information system errors, customer data leaks) and legal problems (subject errors, abuse, unauthorized trade of customer information) have risen, potentially infringing upon consumer rights when using logistics services. In this context, the article focuses on researching the legal liability of entities involved in the service supply chain, the mechanisms for storing data messages, and the confidentiality of consumer information by logistics businesses during service provision and ultimately offers recommendations for enhancing the protection of consumer rights when using these services.