Abstract

This study was conducted to investigate the key factors influencing the practice of management accounting (MA) in manufacturing enterprises located in Hanoi. The main objective is to systematically identify and analyze these factors to provide a comprehensive framework that can assist enterprises in enhancing their internal management capacity and competitiveness. Using a desk research method, the study synthesized and analyzed existing academic literature, including scientific articles and reports, to build conclusions without collecting new primary data. The research found that MA practice is decisively shaped by a critical trio of internal factors: the awareness and strategic support of senior management, the professional competence of accounting staff, and the level of information technology adoption. These factors are complemented by contextual elements such as competitive pressure, firm size, and organizational culture. The significance of these findings is substantial: for enterprises, it offers a clear and actionable roadmap emphasizing investment in human capital and technology to improve decision-making. For policymakers and professional organizations, it underscores the need for tailored training programs and guidance to help Hanoi’s manufacturing firms leverage MA practice as a strategic tool for sustainable growth.