International Journal of Multidisciplinary Research and Growth Evaluation  |  ISSN (Online): 2582-7138  |  Double-Blind Peer Review  |  Open Access  |  CC BY 4.0

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International Journal of Multidisciplinary Research and Growth Evaluation

ISSN (Online): 2582-7138 | Open Access

Influencing Factors for the Decision to Buy Coffee at Cafe X

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Published:

Volume: 6 | Issue: 4 | Pages: 634-638

Subject: Business

Country: Indonesia

DOI: https://doi.org/10.54660/IJMRGE.2025.6.4.634-638

License: CC BY 4.0

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Abstract

This study aims to determine the variables that have a dominant influence on coffee buying decisions at Cafe X. The data used is primary data obtained by distributing questionnaires to residents or immigrants who visit Cafe X. By taking a total sample of 100 people who were tested by confirmatory factor analysis. The results of the study show that the Interior Point of Interest Display factor has the most significant influence from the proportion of variance followed by the Layout factor, then the Interior factor and finally the Exterior factor. For the most dominant Exterior indicator factor is Store Front, the most dominant Interior factor is Fixture, and the most dominant Interior Point of Interest Display Indicator factor is Wall Decoration.

How to Cite This Article

Christalia Tanbunan, Desak Putu Eka Nilakusmawati, Ratna Sari Widiastuti, I Putu Eka Nila Kencana (2025). Influencing Factors for the Decision to Buy Coffee at Cafe X . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 6(4), 634-638 . DOI: https://doi.org/10.54660/IJMRGE.2025.6.4.634-638

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Publication Information

Journal: International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE)

Publisher: Anfo Publication House

ISSN: 2582-7138 (Online)

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

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