Analysis of Factors Influencing the Success of E-Commerce Business in Indonesia
Abstract
This study aims to investigate the impact of variables such as Technological Advancement, Consumer Behavior, and Government Support on the Success of E-Commerce Businesses SMEs scale in Indonesia. Data were collected from 100 samples of E-Commerce application users in Indonesia through an online questionnaire distributed via social media. To test the hypotheses, the researcher used the Statistical Package for the Social Sciences (SPSS). The results of the study indicate that Technological Advancement, Consumer Behavior, and Government Support have a significant impact on the success of E-Commerce in Indonesia. This study can be used as a reference for entrepreneurs who want to develop their E-Commerce business.
How to Cite This Article
Fanny Tricia, Andry Wijaya, Dede Ansyari Guci, Puspa Liza Ghazali (2025). Analysis of Factors Influencing the Success of E-Commerce Business in Indonesia . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 6(4), 807-809.