Abstract

Due to a number of significant environmental issues, including rising air pollution, inadequate waste management, declining groundwater supplies, declining groundwater tables, water pollution, forest preservation and quality, biodiversity loss, degraded land and soil, acid rain, ozone layer depletion from chlorofluorocarbons, and many more, environmentalism has become a major concern in recent decades. As a result, environmental protection and sustainable development are gaining popularity with customers. Products that are safe for the environment and healthy have been chosen by customers. The primary objective of the study is to assess respondents' environmental awareness, levels of environmental concern, and attitudes toward eco-friendly fast-moving consumer goods. This study was conducted in Meerut City, Uttar Pradesh, with a 200-person sample. Both in-person interviews and email surveys were used to gather data. The ANOVA test and percentage analysis were utilized as methods of data analysis. According to the study's findings, outdoor advertisements and product labels are crucial means of increasing consumer awareness of environmentally friendly products. Products that are better for the environment are well-known and well-liked by customers. It was discovered that ignorance of the benefits of eco-friendly products is one of the biggest barriers to purchasing them. The findings of the study indicate that consumers are becoming more aware of the advantages of environmentally friendly products. However, for the majority of people, it remains a novel concept. The new green movements will need a lot of effort and time to reach the general public.