Abstract

Traditional clothing serves as a cultural symbol that reflects the identity, social values, and local wisdom of a community. This study analyzes traditional attire from three regions—Maluku, Nias, and Manggarai—as manifestations of Indonesia’s rich cultural heritage. Employing a descriptive qualitative approach, data were collected through semi-structured interviews with students from these regions who are currently living away from their hometowns, as well as through literature review. The findings reveal that Towe Songke (Manggarai), Baju Cele (Maluku), and Baru Oholu/Isito (Nias) feature motifs and colors rich in philosophical meaning and are still worn in contemporary contexts. The study recommends the integration of cultural values into education and the development of the creative industry as strategies for cultural preservation. It concludes that traditional clothing functions as a form of living heritage that both strengthens cultural identity and remains adaptable to modern changes.