Abstract

This study aimed to examine the impact of recruitment and selection practices on organizational performance in the Somaliland beverage industry. Effective talent acquisition strategies are important for organizations to find and hire the right people who are suited to help achieve their goals. The research investigated how factors such as vacancy advertising, recruitment sources, selection processes, and recruitment practices influence key performance outcomes. A quantitative research methodology was used where data was collected through questionnaires distributed to employees across several beverage companies. The findings of the study provided valuable insights into recruitment and selection practices currently used in the industry and how they relate to performance. Descriptive analysis revealed details about the demographic profiles of respondents as well as the processes they experienced. Correlation tests then analyzed relationships between the different variables. The results found that diverse recruitment sources and strategic recruitment had a positive correlation with organizational performance. Moreover, rigorous selection processes demonstrated a perfect correlation, highlighting their critical role. In conclusion, the study determined that human resource functions like recruitment and selection significantly impact how well an organization performs. Companies which prioritize effective talent acquisition strategies such as utilizing multiple sourcing channels, implementing strong recruitment practices, and having a well-structured selection methodology are better equipped to achieve higher performance levels. The findings offer guidance on improving these areas to maximize business success over the long term.