Creativity is seen as an important component of advertising. This study will investigate the impact of creativity on the effectiveness of television advertisement under the shelter of selected public organizations of Pakistan. Previous studies found out the effectiveness of creative advertisement for low involvement products only. This research includes both low and high involvement products. The impact of creativity in Ads on Attitude toward Advertisement, Unaided Recall and Purchase intention will be measured. This study will involve 94 university students in a field research. Questionnaire will be used to gather data from the field for Analysis; Multiple Regression employed to rest the four hypotheses formulated. 
Results show that there is a positive relation between these variables, hence H1 is accepted. There is a major difference between Attitude toward Ad for Creative Ads and Control TV Ads The value .49 shows that there is a positive relation between these two variables, hence H2 is accepted. There is a major difference between Purchase intention in response to Creative Ads and Control TV Ads The value .35 shows that there is a positive relation between these two variables, hence H3 is accepted. Brand advertisement is positively associated with anti-brand actions. The value .08 shows that there is negative relation between these two variables, hence H4 is rejected.