Abstract

The purpose of the study is to investigate how social media usage of postgraduate students differs by academic stream and whether social media usage correlates with their academic orientation. This study applies a quantitative method with 256 postgraduate students from arts and science streams. For data collection, participants completed self-reported questionnaires covering demographics, social media usage, and academic orientation. Results of statistical analysis indicate that social media usage and academic orientation of students differ significantly by academic stream. Additionally, correlation analysis demonstrates that social media usage is negatively correlated with students’ academic orientation. This research contributes to the existing field of knowledge that excessive use of social media can have adverse effects on academic success. Based on these empirical results, it is concluded that students should be oriented towards the effective utilization of social media platforms for high academic engagement.