Abstract

The hybrid corn seed innovation is designed to increase corn productivity in Indonesia. In order to accelerate the increase in corn production, the government launched a hybrid corn seed assistance program to all areas with high corn crop potential, including Pamekasan District, Indonesia. In 2023, groups in Tlanakan, Pamekasan District, Indonesia, will receive hybrid corn seed assistance from the government with the aim of increasing corn production in Pamekasan District, Indonesia, especially in Tlanakan. However, in its journey, hybrid corn has not been fully accepted by farmers; thus, the author feels compelled to undertake this study that aims to determine the level of farmers' adoption of hybrid corn seed innovations in Tlanakan, Pamekasan District, Indonesia. The research method used an instrument in the form of a Likert scale questionnaire on a scale of 1-5, where respondents were asked to answer statements with 5 alternative answers. Samples were selected deliberately from 13 farmer groups that received hybrid corn assistance; each farmer group was selected with 5 people, so that the total sample was 65 people. The data is analyzed descriptively and quantitatively, and the results are presented in the form of tables and graphs. The results showed that the rate of farmers' adoption of hybrid corn seed innovations in general was in the medium category (59.23%). The highest scoring indicators were the level of knowledge (77.85%), followed by the level of implementation (61.44%) and the level of decision (60%). Meanwhile, the indicator with the lowest score was the confirmation rate (42.15%), followed by the persuasion rate (56.10%).