Abstract

Early marriage remains a significant global and national challenge despite tightened legal regulations. This study aims to analyze the influence of social media on the increasing trend of early marriage among contemporary adolescents, identify the dominant factors within digital platforms that drive the decision to marry young, and outline the negative impacts from social, psychological, and legal perspectives. The method used is a literature study with a descriptive-qualitative approach, examining various policy documents, reports from international organizations (UNICEF, WHO, UNFPA), and relevant previous research findings. The results indicate that social media, particularly TikTok and Instagram, acts as a catalyst through the glorification of "young marriage" content and unrealistic "wedding goals" narratives. Dominant factors found include social comparison mechanisms, the influence of algorithms that create visual echo chambers, and low digital literacy among adolescents. Identified negative impacts encompass reproductive health risks, intergenerational poverty, identity crises, and vulnerability to domestic violence. This study concludes that social media has reconstructed the meaning of early marriage from a mere personal choice into a digital lifestyle trend, necessitating the strengthening of digital literacy and more intensive parental supervision.