Preserving and Promoting M'nong Cultural Values: A Community-Based Tourism Approach in Lam Dong
Abstract
The research evaluates the current status of preserving M’Nông ethnic culture associated with community-based tourism in Lam Dong in the context of implementing national strategies (Decision 1909/QĐ-TTg and 147/QĐ-TTg). Using qualitative methods and field surveys, the article clarifies the paradox between the achievements of festival restoration and the risk of disruption in cultural transmission due to the "aging" of artisans and urbanization pressure. The highlight of the study is establishing the "digital ambassador" role of the younger generation in modernizing heritage without losing the national soul. The author proposes a system of key solutions: building village self-management mechanisms, digitizing folk knowledge, and professionalizing heritage education into livelihood skills. The research results affirm that harmonizing interests between enterprises and the host community is the key to transforming M’Nông culture into a sustainable asset in the local international integration roadmap.
How to Cite This Article
Nguyen Thi Le Quyen (2026). Preserving and Promoting M'nong Cultural Values: A Community-Based Tourism Approach in Lam Dong . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 7(3), 131-136.