International Journal of Multidisciplinary Research and Growth Evaluation  |  ISSN (Online): 2582-7138  |  Double-Blind Peer Review  |  Open Access  |  CC BY 4.0

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     2026:7/3

International Journal of Multidisciplinary Research and Growth Evaluation

ISSN (Online): 2582-7138 | Open Access

Effective Leadership and Its Role in Attracting Customers: An Analytical Study at Al-Furat Al-Awsat Technical University

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Volume: 7 | Issue: 3 | Pages: 388-396

Subject: Leadership

Country: Iraq

DOI: https://doi.org/10.54660/IJMRGE.2026.7.3.388-396

License: CC BY 4.0

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Abstract

This study examined the role of effective leadership in attracting customers at Al-Furat Al-Awsat Technical University through a quantitative descriptive-analytical approach. The study focused on effective leadership as the independent variable, represented by the human leadership dimension, the communication dimension, and the motivational dimension, while customer attraction was treated as the dependent variable. Data were collected from a sample of 150 respondents using a structured questionnaire based on a five-point Likert scale, and the data were analyzed using SPSS29 and median quantile regression. The findings showed high reliability and validity of the measurement instrument and revealed that respondents generally perceived the levels of effective leadership and customer attraction positively. The results also confirmed that all dimensions of effective leadership had a positive and statistically significant effect on customer attraction, with the communication dimension showing the strongest influence. The study concludes that strengthening leadership practices can improve institutional attractiveness by enhancing service quality, employee responsiveness, and customer-oriented administrative performance.

How to Cite This Article

Jassim Ali Hassan (2026). Effective Leadership and Its Role in Attracting Customers: An Analytical Study at Al-Furat Al-Awsat Technical University . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 7(3), 388-396. DOI: https://doi.org/10.54660/IJMRGE.2026.7.3.388-396

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Publication Information

Journal: International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE)

Publisher: Anfo Publication House

ISSN: 2582-7138 (Online)

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

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