This study developed and evaluated a no-code digital marketing dashboard using Power BI for small and medium enterprises (SMEs) in Laguna, Philippines. The study aimed to determine whether the dashboard improves digital marketing performance across key indicators. A quasi-experimental pre-test and post-test design was employed with 30 purposively selected SME respondents. The study measured campaign effectiveness, budget efficiency, user satisfaction, data-driven decision-making, ROI forecasting accuracy, ad fraud detection, and ad retargeting strategies. The Wilcoxon Signed Rank Test confirmed statistically significant improvements across all indicators after a three-month implementation period (p < .001). Mean scores increased from approximately 2.41–2.59 in the pre-test to 3.67–3.81 in the post-test, indicating substantial improvements in all dimensions. The dashboard enabled non-technical business owners to access actionable marketing analytics without programming knowledge. A business enhancement plan was proposed to sustain and scale dashboard adoption among SMEs. The findings highlight the effectiveness of no-code analytics tools in improving marketing performance, supporting data-driven decision-making, and promoting business growth.