Abstract

The objective of this study is to find out the determinant factors of revisit intention, especially in the context of shopping for Muslim clothing online in Indonesia in general and in Aceh in particular. The population used in this study were all online customers who bought fashion products in Banda Aceh City. The sample is part of the population. Ferdinand (2014) said that the sample size for the SEM (Structural Equation Modeling) analysis method is from 100 to 200. Therefore, the researcher chose to use the maximum sample calculation, where the maximum sample for the SEM (Structural Equation Modeling) analysis method was 200 samples. . Primary data is collected by distributing questionnaires directly to all respondents. The analytical tools used are SPSS applications (for research instrument tests, data quality tests, and descriptive hypothesis tests) and SEM with AMOS software. Based on the test, ii is proven that perceived value has a positive effect on repurchase intention. But website quality does not have a positive effect on repurchase intention. Habit has a positive effect on repurchase intention. Perceived value has no positive effect on repurchase intention through the mediation of the habit, and website quality also does not have a positive effect on repurchase intention through the mediation of the habit. In the case of buying Muslim clothing through online store, the results of this study indicate that habit does not play a role in mediating the effect of website quality on repurchase intention.