Abstract

Along with the process of globalization, Vietnam's economy is growing strongly. Before that development demand, Vietnam's real estate market was born to meet the requirements of integration with the world economy. Vietnam's real estate market at the time of its birth was still young, operating irregularly, and had not yet caught up with the development of the world economy. But so far, this field has made progress beyond expectations, which is the type of real estate service. A company that wants to operate and survive in this field must require many factors because of the great value it brings. The analysis of strengths and weaknesses within the business itself to give appropriate directions. In line with the development orientation, businesses need to know how to seize opportunities to achieve certain successes in the strategy. In addition, the analysis to help businesses avoid emerging threats is also a way to survive and develop in the field of real estate. Therefore, in this article, the authors conduct research on the topic. on "comparative analysis of business between Novaland and Hung Thinh corporations using the SWOT matrix" to analyze from there and make recommendations for the corporation.