Abstract

In the current conditions of international economic integration, Vietnamese businesses are no longer protected by the state, instead, businesses have to face problems of competition and risks when opening their doors. Building a business strategy in accordance with the company's characteristics and resources in order to survive and develop in a fiercely competitive environment has become an urgent need for the company itself. In recent years, Vietnam's economy has made strong development steps, people's income is increasing. Therefore, people's demands for accommodation, housing, and tourism are increasing day by day. It can be seen that Novaland Group and Hung Thinh Group are the leading prominent corporations in Vietnam in the field of real estate business, creating tourist attractions. In the context that people's need to settle down and start a business is increasing, and more and more businesses are participating in this field, it is necessary to have a strategic business orientation to maintain the leading position and continue sustainable development in the future. In this article we carry out business strategy analysis for those two corporation using a very well-known in management literature Hoffer matrix.