Abstract

The current Covid-19 pandemic situation shows the urgency in renovating and developing business administration of real estate investors. Therefore, the management of the real estate market in order to promote the positive aspects and limit the negative effects is a matter of concern and research. Novaland is the second largest real estate group after VinGroup with nearly 30 years of establishment and development. Hung Thinh is also a "big man" of the real estate market with many rapidly developing successful projects. The use of the CPM matrix (Competitive profile matrix) to compare these two corporations to show the development of their competitive position in the industry and each field in which they focus on investing to build projects aimed at sustainable development and point out the advantages and disadvantages of policies in the process of their construction and development.