The influence of product quality and price on customer satisfaction through of purchase intention the internet package 4G LTE net1 PT sampoerna Telekomunikasi Indonesia
Abstract
This study aims to: 1) analyze the effect of product quality and price on purchase intention, 2) analyze the effect of product quality and price on customer satisfaction, 3) analyze the effect of purchase intention on customer satisfaction, 4) analyze the effect of product quality and price on customer satisfaction through purchase interest. The research was conducted on PT Sampoerna Telekomunikasi Indonesia 4G LTE Net1 internet package product with a research sample of 100 customers. The sampling technique used simple random sampling technique. Methods of data analysis using descriptive analysis and path analysis.
The results show that: 1) there is an effect of product quality and price on purchase intention, 2) there is an effect of product quality and price on customer satisfaction, 3) there is an effect of purchase intention on customer satisfaction, 4) purchase intention does not play a role in improving product quality and prices for customer satisfaction on PT Sampoerna Telekomunikasi Indonesia 4G LTE Net1 internet package product.
How to Cite This Article
Luthfi, Suharto, Wagiarto Hoesin (2022). The influence of product quality and price on customer satisfaction through of purchase intention the internet package 4G LTE net1 PT sampoerna Telekomunikasi Indonesia . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 3(2), 30-37. DOI: https://doi.org/10.54660/anfo.2022.3.2.2