Abstract

Disruptive technologies like the internet of things, big data analytics, block chain, and artificial intelligence have transformed the way businesses function. Artificial intelligence (AI) is the most recent technological disruptor, and it has enormous commercial transformation potential. Practitioners all over the world are attempting to determine which AI solutions are most suited to their marketing functions. A systematic review of the literature, on the other hand, is required, can emphasise the importance of artificial intelligence (AI) in marketing and outline potential research possibilities. The goal of this study is to provide a comprehensive evaluation of AI in marketing utilising bibliometric, conceptual, and intellectual network analysis of published literature between 1982 and 2020. A detailed examination of one writers, as well as the most essential sources In addition, co-citation and co-occurrence analysis provided the conceptual framework.