The purpose of the article is on the basis of an overview analysis of the research situation and the theoretical basis of business strategy combined with an analysis of the actual operating status of Ecopark real estate corporation, which has built, developed and selected a business strategy in line with the set goals in order to affirm the company's position in the Vietnamese real estate market. Research tasks in the article include: a) An overview of the research situation and theoretical basis of business strategy. b) Using Hoffer matrix to evaluate external and internal environmental factors. c) On the basis of analysis of internal and external factors, make accurate business decisions for the corporation.