In the context of the increasingly integrated world and the development of the world economy, the competition among businesses today has also become fierce. Therefore, businesses need to invest in development strategies by business analysis. Dat Xanh Real Estate Group uses the BCG matrix to analyze business through the assessment of the business environment, strategy, status and general assessment of the results and effectiveness of business activities, analysis and analysis. factors affecting the results and efficiency of business processes. Point out the causes affecting business results and performance, highlight untapped potential, propose effective solutions to improve business efficiency. Using the BCG matrix, Dat Xanh real estate businesses will know their position compared to other businesses and thereby take smarter investment measures in upcoming projects. Business analysis to help Dat Xanh Real Estate determine the right strategic vision from the very first day of its establishment, helping managers make the right decisions, thereby making breakthrough developments into a leading corporation. businesses develop in a sustainable way. Become an investor providing comprehensive real estate to the market. Through business analysis, Dat Xanh Real Estate gives future development orientation, professionalizes vision, specializes in services, Dat Xanh Real Estate brings humane and practical living values to customers, thereby, promoting the development of society, creating sustainable values for future generations.