Abstract

The COVID-19 pandemic is entering its peak in the world. Corresponding to the increasing number of infected people each day is also a testament to the business of many businesses is getting more and more difficult. The need to quickly change business and marketing strategies for the season to find solutions to adapt to this stressful situation is also the primary challenge of businesses. Research on service marketing of businesses in Vietnam in the post-Covid-19 era is a new topic and no articles have been mentioned or available yet. The research has selected a number of articles related to service marketing to collect analytical data, predict the situation and give specific factors for the research paper. Research results show that in the post-Covid period, businesses can still seize many opportunities for them to return to normal. In particular, the element of marketing services is really the most necessary for businesses, a new sales mindset will really be necessary for businesses today when the epidemic in the world is still happening. complex. This is also the period when businesses can re-screen their personnel and make better policies, with better plans for the upcoming plans, businesses can also confirm their products in the market. Which business really stands firm in the service industry and seizes the opportunities to bring its business out of this crisis. In addition to the opportunities, after the post-Covid period, Vietnamese businesses face many challenges when the Covid translation is not completely finished, the worrying thing about the business is its finance, personnel, especially especially the post-Covid-19 service marketing has undergone many changes. From the perspectives on the challenges of service marketing, the research has also given a number of solutions that can help businesses refer and give directions for businesses in this period.