This topic is studied in the field of strategic business management real estate of Dat Xanh Real Estate Joint Stock Company through the analysis of the situation by applying the CPM matrix to come up with business strategies, based on the situation to implement the strategies and the results obtained through the reported data. From this, the situation will give us the overall and comprehensive assessment in terms of achievements and limitations in strategic business management of the company. On that basis, the topic combines the use of the theory of the CPM matrix in order to find out a number of dolutions to improve business efficiency to choose to applystrategy suitable to the actual situation for Dat Xanh Real Estate Joint Stock Company.