Abstract

Green Marketing has never been more important and powerful as world trade has moved towards being environmentally friendly in the past few decades. Environmental pollution has significantly affected the economic development of Vietnam in the period of international integration, especially the post-Covid-19 period. Revolution in communications and transport, and further economic liberalization is growing rapidly in emerging markets in line with increasing green marketing's capabilities with a wide range of communication channels, giving new customers more access to the benefits that green marketing offers for a better quality of life. The research will demonstrate how "the post-Covid-10 green marketing development strategy in Vietnam will affect and interact in international business.