The study has conducted a review of the documents, synthesizing the necessary arguments to confirm the positive influence of green marketing on business performance. From there, propose some solutions to improve and increase business performance of enterprises through Green Marketing. In the context that business is gradually shifting to an environment-friendly and protective orientation, businesses are gradually shifting their activities towards this orientation. However, every change in orientation and strategy entails changes in business performance. Is this change positive or negative for the business? How can businesses restructure business activities in a green way but still ensure the necessary growth?