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     2026:7/2

International Journal of Multidisciplinary Research and Growth Evaluation

ISSN: (Print) | 2582-7138 (Online) | Impact Factor: 9.54 | Open Access

Effects of customer focus on employee job satisfaction

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Abstract

Employee is considered to be an internal customer of a business organization. Therefore, employee satisfaction in terms of job satisfaction makes critical factor for realizing the objectives of the job and in turn the organizational objectives too. MSMEs play critical role in the economic development of a country. Quality management of these MSMEs is would be critical for their stability. The aim of the paper is to examine the level of customer focus in terms of employee job satisfaction at MSMEs of Ballari, Karnataka. The universe comprised executive and non executive workforce of the firm. Sampling was carried out using convenient sampling technique with sample size of 50 in line with the Cochran formula. Data was collected using observation and informal interview methods. Descriptive statistics and Kruskal Wallis test was used to analyse the data. The research envisaged that all the factors of customer focus are associated with employee job satisfaction in the firms. The result revealed that, Customer Satisfaction Measurement, Customer Assistance Support and Priority to Customer Complaints of the MSMEs has significant influence on employee job satisfaction.

 

How to Cite This Article

Dr. Veena M, Dr. KC Prashanth (2022). Effects of customer focus on employee job satisfaction . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 3(4), 60-62.

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