The effect of product quality and brand awareness on buying decisions through purchase satisfaction as a mediation variables in pt. diski anugerah jumanta
Abstract
This study aims to determine product quality and brand awareness of customer purchasing decisions through purchasing satisfaction at PT. Diski Anugerah Jumana. The population in this study were customers of PT. Diski Anugerah Jumana. The sample used includes 63 corporate consumers who make purchases taken by accidental sampling. The data analysis technique used path analysis. The results showed an effect of product quality and brand awareness on customer purchasing decisions through purchase satisfaction. The higher the consumer's satisfaction with the goods purchased, the greater the purchasing decision.
How to Cite This Article
Albert Haposan Sihombing, Suharto, Abdul Rivai (2021). The effect of product quality and brand awareness on buying decisions through purchase satisfaction as a mediation variables in pt. diski anugerah jumanta. International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 2(1), 116-120.