Analysis of the talent management strategy of Novaland real estate group
Abstract
In the context of strong international integration, attracting and retaining high-quality human resources is considered a big challenge for Vietnamese enterprises. Novaland Group, with its sustainable human resources strategy along with unique core cultural values, is being considered as the "ideal destination" of talent in the real estate industry. Human resources are the most important constitutive element of social productive forces, determining the strength of each country. Among resources, high-quality human resources are considered to be 'endogenous' resources that govern the process of socio-economic development, and have the outstanding advantage of having no 'limitation' or 'endless'. if they know how to foster, exploit and use them properly. Human resource development in general and especially the management team is one of the important tools in improving production and business efficiency in Vietnamese enterprises as well as in enterprises of Novagroup. During 30 years of establishment and development, human resources has always been a key problem of Nova Group. In addition to the superior remuneration policy, professional working environment, the development and nurturing of financial talents is the "trump card" for Nova Group to both ensure quality human resources and develop the successor team in the coming period. New development phase, aiming to become the leading economic development and investment group in Vietnam. In the context of strongly implementing the talent development strategy, Novagroup has transformed itself to become a leading economic group in the fields of Real Estate - Finance - Tourism - Infrastructure Development, Strategy. The Group's human resources focus on two main goals: developing a high-quality human resources team to optimize work performance, and at the same time promoting recruitment branding to retain and attract employees. Talent. Along with promoting industrialization, modernization and international economic integration, Novagroup businesses need a large number of highly qualified human resources, capable of working in a developed and competitive technology environment. Therefore, the development of human resources with high quality and professional qualifications, especially the ability to quickly adapt to rapid changes in science and technology, is a key factor for ensuring the economic development of the country. Vietnam's economy is developing in a modern and sustainable direction. Therefore, The study of training models and development trends of high-quality human resources at foreign corporations as well as the current situation of personnel work and training in Novaland in order to draw lessons and experiences for employees. The training and development of high-quality human resources in Vietnamese enterprises in general and Novaland Group in particular is very important and necessary.
How to Cite This Article
Nho Cuong Tran, Nguyen Hoang Tien (2022). Analysis of the talent management strategy of Novaland real estate group . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 3(4), 399-409.