Abstract

In the era of digital transformation, public engagement in policy-making has become increasingly reliant on innovative communication strategies. This paper explores the role of digital storytelling in fostering policy awareness and driving behavioral change. It examines how storytelling, as a tool for engagement, can humanize policy issues, simplify complex concepts, and make governmental decisions more accessible to diverse audiences. Through an analysis of various digital platforms, the paper highlights the potential of storytelling to bridge the gap between policymakers and the public, emphasizing its power to create emotional connections that inspire action. It further explores the challenges faced in the implementation of digital storytelling, such as accessibility issues, misinformation, and the digital divide. While these challenges present significant barriers, the opportunities afforded by digital storytelling—particularly in terms of interactivity, reach, and personal engagement—offer promising solutions for enhancing public participation in policy discussions. The paper concludes by considering the future of digital storytelling in policy engagement, highlighting emerging technologies such as virtual reality and artificial intelligence as key drivers of innovation. This study contributes to the growing body of knowledge on digital communication and public engagement, offering insights into how storytelling can serve as a catalyst for social change and policy reform.