Improving Decision-Making with Data-Driven KPI Dashboards
Abstract
This paper analyses a case study for an e-commerce and PropTech company that utilizes well designed, data-centric dashboards for product strategy, marketing campaign management and business process improvement. KPI dashboards are pre-dominantly being utilized by modern organizations because data is easily accessible and can improve the decision-making processes. Performance dashboards are effective innovation tools that are meant to improve organizational agility by enhancing the decision-making process in terms of speed and quality because these tools provide real-time insights. Nevertheless, data governance, user adoption, and emerging trends like augmented analytics pose challenges to personalized dashboards. There is a lack of research in the area of agile organizational design and the use of IT dashboards, therefore, the literature is insufficient in supporting this claim.
How to Cite This Article
Simran Sethi (2023). Improving Decision-Making with Data-Driven KPI Dashboards . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 4(2), 633-638. DOI: https://doi.org/10.54660/IJMRGE.2023.4.2.633-638
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