Abstract

In dynamic business environments, real-time visibility into sales and logistics performance is critical for operational efficiency and competitive advantage. Integrated dashboard systems consolidate diverse data streams into intuitive visualizations that enable timely monitoring, analysis, and decision-making. This paper presents a comprehensive review and conceptual framework for designing integrated dashboards tailored to real-time sales and logistics key performance indicators (KPIs). Drawing on over 100 scholarly sources from business intelligence, supply chain management, and information systems domains, this study synthesizes best practices in dashboard design, real-time data integration, and KPI selection. The proposed model highlights architecture, user interface considerations, and implementation challenges. This literature-based approach aims to guide researchers, IT developers, and business managers in deploying dashboards that enhance responsiveness and strategic insights across sales and logistics operations.